New Balance Made in America Tour

The New Balance "Made in America" tour was an initiative designed to celebrate the brand's commitment to American manufacturing. We brought this tour to various music festivals, where we created engaging activations that allowed attendees to connect with the brand through interactive experiences, exclusive merchandise, and insights into the shoe-making process.

At these festivals, we set up installations that highlighted New Balance's craftsmanship and dedication to quality, offering visitors the chance to customize their shoes and participate in fun activities. This project aimed to foster a sense of community and pride in American-made products while connecting with fans in a vibrant festival atmosphere.