Hersheys & Reeses

Kraft Heinz wanted to showcase their latest product innovation Hershey’s and Reese’s Whipped Topping by partnering with Refinery29. We produced a popup 3D photo wall and sampling experience at 29Rooms reaching 30,000+ targeted consumers over 8 days. This was a great example of bigger is not always better, this photo wall was one of the most popular experiences at the event.