Espolon Tequila Festival Tour went to 10 music festivals across the country. With a 40’x40’ footprint guest could engage with the “haggler” to win swag, or try tequila cocktails onsite.

Key challenges and responsibilities here were schedule routing, sponsorship negotiations and management, product sourcing and inventory, shipping and logistics, and coordinating and understanding sampling legalities by region.

Agency: BFG Marketing