The Penfolds Limitless House was an immersive and interactive experience created by Penfolds, a renowned Australian wine brand. It showcased the brand's heritage and its commitment to innovation through a three-day memorable event designed to engage the senses.

Hosted at the Edition Hotel, this trade event featured magicians, aerialists, food pairings, live performances, and more, creating a truly unforgettable experience that left a lasting impression.

Agency: BFG Marketing