29Rooms is an immersive experience and interactive art installation created by Refinery29. It features a series of themed rooms that showcase art, design, and culture, encouraging guests to explore, engage, and participate. Each room is curated by different artists, brands, or creators, often highlighting themes related to identity, empowerment, and creativity. The concept combines art, social media, and experiential marketing, making it a popular destination for those seeking unique, Instagram-worthy experiences.