Nestlé Cailler hosted two exclusive holiday pop-ups in NYC and San Francisco, offering guests a truly immersive experience. Attendees enjoyed a custom tasting session with a Swiss chocolatier, a VR tour of Switzerland, and personalized laser-cut holiday cards, among other unique activities. The NYC pop-up featured a custom window display by Simon Doonan, while the San Francisco event offered exclusive wine and chocolate pairings.

Agency: Pierce